What moves the needle

Recurring revenue is the whole game. Everything else is one-time noise.

Every managed client is seats × a monthly price, with a floor. The floor is the part most reps forget — and it's where the easy margin lives. Close the recurring base first; sell projects, hardware, and VoIP on top of it.

The floor

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No managed client bills under this, period. At low seat counts the floor — not the per-seat math — is what you're really selling.

Floor breakeven

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On {{ activeTierName }}, the per-seat price clears the floor at this headcount. Below it, push seats or tier — above it, every seat is pure compounding.

Target gross margin

45–60%

Built into every tier. You don't negotiate margin — you negotiate seats and scope. The price already protects the number.

The four levers, in order

Top to bottom = biggest needle-movers. Spend your energy up top.

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Live margin map

These numbers track the calculator — change seats and toggles there and watch this move. The point: where the money actually is.

Tier	Sell / seat	Monthly	Margin	Profit b/labor /mo
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Live package calculator

Build the quote. Watch the margin.

Set seats and the floor, flip the add-ons, then tune each tier: drag its margin, or type a flat $/seat and the margin back-solves itself. Everything reprices off real tool costs. {{ costViewNote }}

Seats {{ seats }}

Monthly minimum (floor)

Add-ons (reprice every tier)

EDR engine

HaloPSA $/internal IT seat

Internal IT staff (co-managed)

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Floored at minimum — list seat price is {{ ti.sellUserFmt }}

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Effective margin{{ ti.effMarginFmt }}

Loaded cost / seat{{ ti.cogsUserFmt }}

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Target margin{{ ti.marginPctNum }}%

Or set a flat $/seat

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Battle cards

Every offering, and why we win it.

What each offering actually is, what it earns, and where we beat other MSPs and consulting firms. Open a card for the full play. Start with how we position the whole relationship:

Our approach vs other MSPs

Other MSPs hire us to secure them

When the people whose whole job is IT need their own environment locked down, they bring us in. The client gets that same standard applied to their business — security is what we do, not a box we resell.

Security-first, business-aware

Most MSPs treat security as an upsell on top of break-fix. We start from security and build the IT service around it — without losing sight of the fact that the client is running a business, not a SOC.

A firm minimum, then as far as you want

We hold a non-negotiable security baseline that keeps every client genuinely protected. Past that line, the client decides how far to take it — and we use best-in-class tools and real methodology to get there, not a checklist.

Open battle card ›

Slide BCDR · 2026

Backup that pays for its own hardware.

Monthly cloud-retention subscription. The appliance is bundled in and becomes the client's to keep after the term. Pick a model, capacity, and retention — see the sell and the profit.

Appliance model

Capacity

Retention term

Monthly sell

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Your cost

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Monthly profit

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Hardware value

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{{ slideFtoNote }} Free-to-own value is informational — it's the hardware the client keeps, not a line item you bill.

Why it wins

Competitors lease you a box forever. Slide bundles the appliance into the subscription and hands it over after the term — strong recurring margin for us, no capital outlay and a tangible asset for the client.

Professional services

The high-margin, project work.

Scoped, project-based, billed up front. This is where the hourly rate does the heavy lifting — sell it on top of every managed client.

AI & software build

Custom apps, AI integration, workflow automation, bespoke tooling. Scoped only.

$300–400/hr

› 5-hour scoping block first — credited back if the build proceeds

› Labor billed in 80-hour blocks ($24k–32k each)

› Typical project 160–400 hrs · ~$48k–160k

Assessment & hardening

Cloud, Microsoft 365, Google Workspace, and local infrastructure. Scoped, then fixed.

$200/hr · $1,000 scope min

› 5-hour scoping minimum fixes the scope

› Remediation billed hourly after scope

› We fix what we find — not a PDF in a drawer

Compliance — audit & readiness

Plain-English compliance work. Scoped per engagement.

CIS ControlsReal audit · IG1–IG3

NIST CSF 2.0 / 800-171Real audit

ISO 27001 · HIPAA · SOC 2Readiness only

Readiness = pre-assessment / gap, not a licensed third-party audit. Package fees scoped per client.

AvePoint backup — per-GB calculator

GB to protect{{ gbFmt }}

Markup{{ gbMarkupFmt }}

Cost is $0.171/GB/mo from the catalog. Usage-based Azure / AWS backup.

Monthly sell

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Annual sell

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Monthly profit

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Annual profit

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VoIP / telephony

Phones, kept simple.

Most clients want the same thing: enough concurrent calls and some phone numbers. Don't drown them in the billing matrix — sell the five things below and scope the rest.

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The wedge: flat-rate SIP

Our trunking is flat-rate through our SIP provider — no per-minute meter ticking in the background, no surprise bill at month-end. Competitors quote a low seat price and make it back on usage. We don't. Lead with "predictable" and you'll win the room.